User Experience Design - Virtual Event

CASE STUDY

Project: Digital/Remote Summit

Client: Pure Marketing and communications

Role: Technical director and designer

Challenge: Providing a compelling way to make a virtual summit.

Description:
This project was made thinking of an innovative solution for providing a good experience to attend a virtual summit. The digital event was programmed to be made via Zoom, so I wanted to create a different remote experience where people could engage in a different way not seen before.

Solution:

Having an Artificial Intelligence (called D3CON) as a host that interact to the speakers and assistants. The AI was performed by a digital voice over and animation that had a real-time visualization of its voice (using reactive sound waves). The voice had sound effects applied to make it sound like not human.

Event results:

- Using a virtual host like D3CON helped us to convey the messaging even more because the summit was about digital democracy.

- More that 300 assistants from 15 countries.

- 11 speakers from 3 continents: America, Asia, and Europe.

- 2 days of summit with a 75% of users engaged (users connected at the same time).

Roles and deliverables:

- Technical implementation.

- Event visuals.

- Motion graphics and editing.

- Zoom and streaming configuration.