CASE STUDY
Project: Live event
Client: Pure Marketing Communications
Role: Creative direction
Challenge:
Introducing a serious topic about politics for an audience in an engaging way.
Solution:
Creating an immersive space where the audience received not only a talk, but an interactive audio-visual experience.
Methodology
Research/inspiration:
The project began with a research on the evolution of the democratic voting mechanism around the world. That system is still antique and old, so I explored ideas from 80s sci-fi movies, the first Apple events, and other artworks with futuristic visuals such as data visualization.
Concept:
The summit concept was inspired by retro visuals seen in movies but with futuristic data science elements. That helps me to create a theme for the summit suggesting the change from an antique and chaotic past to a disruptive and imaginative vision of the future.
Product visualization:
3D recreation of the scenic design exploring proof of concept, screen dimensions, angles, and visual arrangements before production.
Event Deliverables:
- Scenic design
- Stage screen visuals
- Main keynote slides
- Event backdrop
- Certificate of attendance
Stage Design and Previsualization
Preproduction
Slides for the main keynote
Certificate of completition
Promotional designs for social media
