Project: Craft Beer Product Design
Client: College
Role: Concept, design, and motion graphics.
Description:
Product design of a craft beer produced by Labatt.
Charged of history and inspired by the Victorian era, this new product is leveraging the legacy of Labatt launching a special edition of a beer that uses the same recipe from 70 years ago.
The brand messaging is using the visual concept of an old secret craft beer. It also have an essence of Victorian graphics reflecting the history of the fabrication process.
Deliverables:
- Advertising images
- Packaging design
- Commercial
- Label design
